The Group diversified into the Hypermarket category with New Quality Hypermarket Bin Mahmoud in 2015. New Quality Hypermarket Bin Mahmoud is a multi-faceted shopping outlet, located amidst the well-populated residential town of Bin Mahmoud. The shopping destination is located in a stand-alone building 80,000 sq ft. It caters to the demands of an international customer base, by providing regional food products that are exclusively sold by the Group.

In addition to the convenient location and ample parking space, one of the major advantages for the Bin Mahmoud branch is the future opening of one of the biggest metro stations of Qatar – Al Adhawaa, right next to its premises.

The hypermarket is spread across three floors, with a fully-fledged supermarket serving a range of products and services, including a bakery, deli, seafood, poultry and butchery and a department store with a large selection of garments, apparel, electronics and household items. The Hypermarket also includes additional service kiosks such as a money exchange, pharmacy, ATM spots, fast food outlets and boutique pop-up stores.